SEO Companies benefit from Google Keyword Planner Tool

If you have ever used googles adwords keyword tool, you may at one point have become frustrated with it's inability to accurately show you a keyword search volume in a specific area for a certain keyword. 

For example, let's say you are trying to optimize a website for a local plumber, Bob's Plumbing Company in St. Louis Missouri.  Bob would like to target customers searching for a plumber or plumbing services in St. Louis Missouri.  Google's keyword tool would allow you to check the search volume for "plumbers" (globally or the vague term 'local') or for "plumbers St. Louis" but not let you specifically check for people searching the broad keyword "plumbers" that resided in St. Louis. 

What is Inbound Marketing?

With an ever-changing internet landscape, SEO and Internet Marketing Companies constantly need to adapt to ensure they are providing clients with the most relevant services.  You may have heard the phrase "Inbound Marketing" and wondered what it meant.  Inbound Marketing is the act of producing valuable, trusted content that customers value, in hopes to attract them to your website.  This content can come in the form of podcasts, videos, newsletters, social media marketing, or blogs.  Providing potential customers with valuable information helps establish your business as a trusted, reliable, and helpful resource.  This may influence the customers decision on where to do business should they need services that your company provides.